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    Posts by Mary Anne Potts

    How to Capture the Low-Carbon Biofuels Opportunity

    Biofuels derived from agriculture have been around for decades. Yet today there is growing interest in their potential as a game-changer in the quest for cleaner energy. Why...

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    How to Assess an MRV Solution

    From technical documentation to global conferences, the use of the acronym “MRV” has become widespread. What does it mean and why does it matter in the race to achieve...

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    From Startup to Proven Partner: CEO Ron Hovsepian on What $250M Fundraise Means for Indigo and Our Customers

    Last week, Indigo Ag announced having raised more than $250 million in capital financing, a vote of confidence from investors in a very difficult fundraising environment.

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    The Biological Opportunity: A Retailer’s Perspective

    When farmers Jake Hoalt, Blake Jones, and George Harris launched their agricultural retailer, Xceleration Ag, in 2019, they had a vision for giving farmers in their area...

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    From Serving in Afghanistan to Engineering Software for the Future

    “I was 11 years old on 9/11,” recalls David Morgan, senior software engineer in DevOps. “That's when I decided: I want to join the military. That was a real cornerstone event...

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    Farmer Pain Points: Hot, Dry Wheat Conditions

    It’s no secret there’s a drought impacting the American West. These hot, dry conditions across the West have been a big stress for farmers and their crops, particularly...

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    Growing a Climate-Positive Snack: Sustainably-Sourced Airly Crackers Remove Carbon from the Atmosphere

    It’s that time of day: The snack attack is hitting. What if you could choose a snack that helps remove greenhouse gases from the air? Sounds delicious—provided the price is...

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    Meet Kansas Landowner Brenda Sharp: “Never Leave a Frying Pan of Bare Soil”

    “My father, in his childhood, experienced firsthand the 1930s Dust Bowl. Living during and in the fallout of such ecological devastation, and eating sandwiches full of dirt...

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    Fashion Forward: The North Face Sources Sustainable Cotton

    This season marks the beginning of “Spring Fashion Weeks” around the globe. From New York to Paris to Hong Kong, the fashion world showcases its creative progress on the...

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    Meet the Haynie Family: Seeking Equity and Education in Farming

    “When talking to my granddad, I learned that when he started out, people would come burn his stuff down. Our hog pens were burned down. There were death threats sent to our...

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